Audience and outcome
Define who must care first, what we want them to do, and whether the campaign begins as entertainment, mystery, cultural conversation or a proof of the film’s world.
Transmission 04 // Strategy discovery
Marketing strategy for two connected worlds
A working strategy for introducing CTRL: Locust, the public AIRA environment and the restricted CTRL Vault as one connected campaign - while keeping each site believable on its own.
Interview in progress. This is the discovery frame, not a finished recommendation. Each decision will be developed one question at a time with Alfonso, then translated into a practical launch plan.
Open first-pass campaign mood boardInfluencer strategy
Determine which creators can enter the fiction credibly, what they receive, what they disclose, and how their participation produces more than a one-off sponsored post.
Search opportunity
Measure the realistic SEO and discovery opportunity around the film, its themes and released media without expecting fictional institutional pages to rank by themselves.
Two-site architecture
Decide how the public AIRA site and restricted CTRL Vault use domains or subdomains, how audiences cross between them, and which surface search engines should understand.
Social distribution
Choose the right platform roles, publishing rhythm and narrative boundaries, including what official channels can show versus what third-party voices can discover.
Human-filmed campaign
Plan practical creator and video executions that feel captured by real people in the world - with controlled props, locations, performances and post-production rather than synthetic spectacle alone.
Limits and workarounds
Document rights, canon, production access, platform reach, disclosure, budget and measurement constraints, then assign the safest third-party, paid, earned or owned workaround.